Friends of the Earth

Friends of the Earth International is an environmental organization that strives to connect with all human beings in being eco-conscious and proactive for sustainability through many means: directly with them, politically, and personally.

Strategy

Getting humans to care about the sustainability and the world is difficult when many can’t build the bridge to how it relates to their own lives, habits, and environment structures. Bright vivid illustrations are used to grab and hold a humans attention, to invoke thought, reassessment, and to connect with their lives through familiar objects and environments.

Social Media Campaign

 

To invoke shock and curiosity, to make users rethink about their own habits and to make them think about solutions to them.

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Electronic waste awareness.

Electronic waste awareness.

Unconventional sustainable solutions for single-use problems.

Unconventional sustainable solutions for single-use problems.

Plastic in waterways outside and at home.

Plastic in waterways outside and at home.

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Reflection of harmful human habits.

Reflection of harmful human habits.

 

Brochure

 

Meant to build a bridge with a humans inner monologue- thoughts of the unknown around sustainability, giving suggestions on how to get started on what they can do on a realistic scale relative to themselves.

Front Flat

Front Flat

Back/Inside Flat

Back/Inside Flat

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Animation Ad

 

To connect with humans of different backgrounds, in different hierarchies of influence and power. To encourage reassessment of unsustainable systems & to get them involved with Friends of the Earth International.